Commercial - Memaar Al Morshedy

Creative / Directing / Production / Post Production

Skyline will be the World’s biggest residential building when it’s completed in 2025. I was asked to create an aspirational advert for what is a really ambitious project. As building work is only just beginning the challenge was to develop a concept that could be created completely within studios and composited CGI environments, including the infinity pool which will span the the entire circumference of the rooftop!

I developed a concept visualising a dream-like world for our characters to explore, appealing to the curiosity and imagination of the audience, while reflecting the grand aspirations of the building.

Immersing the characters in Skyline, I worked closely with the design and architectural teams to visualise the building’s structure and form, while creating an atmosphere that embodied dreamlike grace and wonder.

Production Company: Origin Workshop
Client: Memaar Al Morshedy